Monday, 28 April, 2025

Publicis Groupe elevates Lisa Zhang to CEO role across three key agencies

Staff Reporters

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis Influence, and Publicis Sapient in China.

WPP reports 2.7% revenue decline in Q1 2025

Beau Jackson

China continues to slip, recording the steepest revenue dip among WPP's top five markets.

Reaping Jumbo profits: How brands see a niche in animated movies

Sadhana Insights

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

Polestar takes (subtle) aim at Tesla as EV wars heat up

Chris Powell

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

How ASICS India is turning footprints into funnel metrics

Vinita Bhatia

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.