Campaign Asia

Friday, 25 April, 2025

Interpublic reports $94 million loss for Q1 2025

Shauna Lewis

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

Aulia Masna

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab

Diana Bradley

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Staff Reporters

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

Editor's Picks

The cookie stays crumbled: APAC experts weigh in on Google decision

Nikita Mishra

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.

Global ad spend surpasses $1 trillion, APAC to play key role

Staff Reporters

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Old souls, smart tech—the consumer paradox brands can no longer ignore

Noor Samra

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

Events

50 over 50 2025

Apr 29, 2025

Virtual

MediaWorks 2025

May 12, 2025

Bangkok

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